PMI was developed by Edward deBono as a way to consider the pros and cons of a decision, an idea or an issue while generating new possibilities that flow in the third column as a result of the "juxtaposition" (contrast) created in the first two columns.

Take a look at this outline of the strategy at MindTools.

© Jamie McKenzie, 2008, all rights reserved. No copies can be made or distributed in any format without the express written permission of the author.