Revised in January, 2001


      Beware the Grey Flannel Trojan Horse

      Are the foxes lurking and feasting inside the hen house? With billions of dollars at stake, are school boards, school leaders, and teachers asking enough tough questions about the impact of this commercial wave? Are schools challenging the value, the neutrality, and the reliability of these new educational partners? Are they sifting through the marketing claims, the hype, and the promises to determine what and whom they can trust?

      McKenzie provides a framework for thinking about healthy and appropriate partnerships while asking the audience to compare and contrast some of educational "portals" and products that are now available to schools.

      Index

       





      Return to From Now On Index